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Morocco Chic Design
Precision machine embroidery, Casablanca atelier

Precision in the service of luxury

In our Casablanca atelier, cutting-edge technology meets the soul of Moroccan patterns.

Discover the process

At MCD, we made a deliberate choice.

We don't embroider by hand. We embroider with high-precision industrial machines, digitally programmed.

This isn't a compromise. It's a higher standard.

The 5-step process

  1. 01

    The motif comes to life

    Our designers draw motifs inspired by zellige, Moroccan geometry and the country's textile archives. Every curve is designed to be reproduced with millimetre precision.

  2. 02

    From drawing to digital file

    The motif is digitised and converted into a machine program: every stitch, every colour change, every tension variation. The final file holds thousands of instructions — with zero margin for error.

  3. 03

    The machine executes

    Our multi-head machines embroider up to 12 colours simultaneously. Speed is controlled, tension monitored in real time. The result: every stitch is identical, every piece is flawless.

  4. 04

    The expert eye

    Every piece is inspected by hand by our operators, trained to luxury standards. Thread tension, alignment, edge finishing — nothing escapes their eye.

  5. 05

    Ready for your home

    Ironing, careful folding, packed in our signature black and gold box. Every detail matters, down to the last second before shipping.

The full view, then the detail

Embroidered detail — macroEmbroidered detail — macro
Full viewFull view
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What you see on screen is exactly what you receive. The machine reproduces the file identically — millimetre after millimetre.

Look closely

Our embroidery spec sheet

  • Type: industrial multi-head machines
  • Number of heads: 6 to 12
  • Embroidery area: up to 450 × 300 mm
  • Max speed: 1,200 stitches/minute
  • Brand: to be specified by MCD
  • Tolerance: ±0.1 mm
  • Motor resolution: 0.01 mm
  • Repeatability: 100% (same file = same result)
  • Auto-calibrated multi-colour alignment
  • High-tenacity polyester (rayon optional)
  • Resistance: 50,000 wash cycles at 60°C
  • 500+ colour references
  • OEKO-TEX Standard 100 certification (depending on thread)
  • Egyptian cotton (400–800 thread count)
  • European linen
  • Cotton sateen, percale
  • Velvet and others on technical quote
  • .DST, .PES, .EXP, .JEF, .VP3
  • Source vector files: .AI, .EPS, .SVG (conversion included)

"The finesse of the motif, the consistency of a precision machine. It's exactly what our international clients expect: a Moroccan product that rivals European luxury houses on technical precision."

— Founder, Morocco Chic Design

Experience the MCD difference

Order a sample or explore our collections.

Discover the collectionsRequest a B2B sample

Frequently asked questions

No. Our embroidery is done on high-precision industrial machines, digitally programmed. This choice guarantees perfect consistency, total reproducibility and millimetre precision impossible to achieve by hand.
Digital programming guarantees a consistency that's hard to achieve otherwise: every piece reproduces the motif stitch for stitch. For luxury home linen, private and professional clients alike expect this regularity.
Absolutely. Send us your logo, monogram or motif: our team digitises it and programs it for machine embroidery. You receive a virtual mock-up before approval.
Yes, and better than most hand embroidery. Our threads are tested for 50,000 wash cycles at 60°C, and machine-controlled tension prevents loosening.
Quality control. Any machine can embroider; at MCD, every program is optimised by our operators, every piece is inspected by hand, and we only use certified high-tenacity threads.
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