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My story

Five years ago, a sheet was missing.

Morocco has never lacked luxury addresses. Marrakech, the capital of Moroccan tourism, Rabat, Tangier, Casablanca, Agadir: thousands of hotel establishments dress their finest rooms every year. But in those very rooms, I was looking for linen that carried something more than an imported label — a memory, a hand, a Moroccan origin. I could not find it.

So, in Casablanca, I created it.

— Asmaa, founder of MCD

Casablanca

Casablanca is not a backdrop.
It is a rhythm.

The tireless ocean, the salt wind and a city at work before dawn. This is the rhythm my workshop breathes every morning.

Every piece made here carries something of this city: patience, exacting standards and an elegance that is lived.

The detail that changes everything

Luxury is not seen.
It is felt.

The thread

I choose long-staple cotton sateen for its softness and lasting quality.

The embroidery

The motif is drawn, programmed and stitched with precision. Every piece is then inspected by hand.

Time

Beautiful linen reveals itself wash after wash. Luxury is what remains.

+5
years of craftsmanship
100%
supervised production
Casablanca
workshop, heart of the brand

Home linen is not merely functional.
It is a statement.

Welcome to Morocco Chic Design.